Brain Freeze Frozen Yogurt Bar opened for the season Tuesday, coinciding with its 10th anniversary, according to a news release from the business.
To celebrate the milestone, the first 50 customers received one free topping with their treat. The shop has been a popular spot in New Albany for a decade, known for its swirls and sprinkles.
Owner Jennifer Lee said the celebration is a nod to loyal customers who have supported the business over the years. She encouraged new and returning customers to stop by and enjoy the seasonal opening.
The shop is open from noon to 7 p.m. today. Visitors are invited to share their favorite memories or tag friends on social media using hashtags #brainfreezenewalbany and #ilovenewalbany.
Brain Freeze is expected to operate through the warmer months, offering its signature frozen yogurt and toppings to the community. The anniversary marks a decade of the shop’s presence in the neighborhood.
